When Developing Alternative Channel Structures,the Number of Levels the Channel

question 51

Multiple Choice

When developing alternative channel structures,the number of levels the channel manager considers may be limited by all of the following except:

• A) The industry's standard practices.
• B) The size of the market.
• C) The availability of intermediaries.
• D) Short-term objectives.
• E) The nature of the market.

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Definitions:

Reality Principle

Principle by which the ego functions; the satisfaction of the demands of the id only when negative consequences will not result.

Immediate Gratification

The desire to experience pleasure or fulfillment without delay or deferment, often prioritized over long-term gain.

Rational Means

Methods or actions that are based on logic or reasoning rather than emotion or desire.

Psychosexual Stages

Five stages of personality development proposed by Freud and tied to the sexual development of the child.