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Match Each Description with the Item Below

question 91

Multiple Choice

Match each description with the item below.
-John Jay


Definitions:

Informational

Refers to products, services, or messages that provide valuable knowledge or insights to consumers, aimed at informing rather than persuading.

Reference Groups

Social groups that influence an individual's behavior, decisions, and perceptions, often used as a point of comparison.

Value-expressive

Describes products or services that reflect the consumer's self-image or desired image to others, often utilized in advertising strategies.

Unitarian

pertains to a belief system or individual advocating for a unified entity or approach, especially in religious or philosophical contexts.

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