In Using Its Product Line to Secure New Channel Members,it

question 7

Multiple Choice

In using its product line to secure new channel members,it is most important for the manufacturer to stress:

• A) The functionality of the product.
• B) The quality of the product.
• C) The customer benefits of the product.
• D) The depth and breadth of the product line.
• E) The profit potential of the product.

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Definitions:

Intersectionality

A concept that identifies how different categories of inequality (race, class, gender, etc.) intersect to shape the lives of individuals and groups.

Miliann Kang

A researcher and author known for her work on the intersection of gender, race, and the service economy.

Nail Salons

Businesses specializing in the grooming, shaping, and coloring of fingernails and toenails, offering services like manicures and pedicures.

Second Shift

The phenomenon where individuals, often women, work a paid job outside the home and then return to unpaid domestic responsibilities.