The Selection of Channel Members

question 11

Multiple Choice

The selection of channel members:

• A) Cannot take place in the absence of the channel design process.
• B) Is the most important phase of channel design.
• C) Can occur even when channel structure is not altered.
• D) Should be done at least on an annual basis.
• E) Is essentially the same as the evaluation of channel members.

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Definitions:

Women

Adult human females.

Halo Effect

A cognitive bias where an individual's overall impression of a person, brand, or product influences their feelings and thoughts about that entity's character or properties.

Positive Attribute

A desirable or beneficial characteristic or quality that a person or thing possesses.

Positive Traits

Characteristics of an individual that are viewed favorably and contribute to their overall effectiveness or well-being.