In Using Its Product Line to Secure New Channel Members,it

question 7

Multiple Choice

In using its product line to secure new channel members,it is most important for the manufacturer to stress:

• A) The functionality of the product.
• B) The quality of the product.
• C) The customer benefits of the product.
• D) The depth and breadth of the product line.
• E) The profit potential of the product.

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Definitions:

Unsuspecting Buyer

A consumer who purchases goods or services without being aware of all the relevant information, often leading to disadvantageous situations.

Auto Transmission

A type of vehicle transmission that automatically changes gear ratios as the vehicle moves, without input from the driver.

Adverse Selection

A situation in insurance and other markets where buyers and sellers have different information, leading those more likely to produce negative outcomes to participate more actively.

Quality Assurance

The process of ensuring that products and services meet certain quality standards or requirements before they are offered to customers.