Examlex
The normal balance of an account is
Persuasive Message
A message intended to change the attitudes, beliefs, or behaviors of the receiver through argumentation or appeal.
Attention
The act of concentrating on a specific stimulus while ignoring other irrelevant information.
Cognitive Dissonance
A psychological phenomenon where an individual experiences discomfort from holding two or more conflicting beliefs, attitudes, or values.
Attitude Change Theory
A collection of theoretical frameworks that describe how and why people's attitudes towards objects, ideas, or other people change.
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