Market Density Refers To

question 42

Multiple Choice

Market density refers to:

• A) The number of buyers in a geographic unit.
• B) The absolute number of buyers per intermediary.
• C) The ratio of dollar sales to number of buyers.
• D) The ratio of retail outlets to wholesalers.
• E) The number of intermediaries in a geographic unit.

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Definitions:

Customer Orientation

A business strategy that focuses on creating a positive experience for customers by understanding and meeting their needs.

Ownership Utility

The value that comes from a product's ability to satisfy ownership rights, including the use, control, and transfer of the product.

Time Utility

The increase in the value of a product or service by making it available at a convenient time for the consumer.

Place Utility

The value added to products or services by making them more accessible or available to potential users or consumers.