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If the contribution margin is not sufficient to cover fixed expenses:
Affective Component
The emotional or feeling segment of an attitude, which influences individuals' feelings or emotions about an object, person, or event.
Behavioral Component
Pertains to the aspects of psychology that involve observable human actions and responses in various situations.
Attitude Object
An entity such as a product, brand, or service that evokes a positive or negative response from consumers.
Affective Component
Part of an attitude that involves a person's feelings or emotions about an object, person, or event.
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