Data Concerning Lemelin Corporation's Single Product Appear Below: the Company

question 249

Multiple Choice

Data concerning Lemelin Corporation's single product appear below: The company is currently selling 7,000 units per month. Fixed expenses are $581,000 per month.
The marketing manager would like to introduce sales commissions as an incentive for the sales staff. The marketing manager has proposed a commission of $20 per unit. In exchange, the sales staff would accept a decrease in their salaries of $113,000 per month. (This is the company's savings for the entire sales staff.) The marketing manager predicts that introducing this sales incentive would increase monthly sales by 300 units. What should be the overall effect on the company's monthly net operating income of this change?

• A) decrease of $224,500
• B) increase of $107,000
• C) increase of $1,500
• D) increase of $806,500

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Definitions:

GLOBE Research

An ongoing cross-cultural investigation into leadership and organizational behavior that identifies cultural variables influencing leadership effectiveness.

Quantitative Research

A research method focusing on obtaining data through measurable and statistical techniques to analyze and interpret patterns.

Hofstede Classification

A framework for cross-cultural communication, developed by Geert Hofstede, that analyzes cultural differences through dimensions such as individualism vs. collectivism and power distance.

Assertiveness Cultural

Refers to how cultural norms and values influence the level and acceptance of assertive behavior in interpersonal and professional interactions.