The First Step in Developing a Distribution Program Is an Analysis

question 33

Multiple Choice

The first step in developing a distribution program is an analysis by the manufacturer of __________ and the level of support the manufacturer needs from channel members.

• A) target market needs
• B) reseller capabilities
• C) financial goals
• D) marketing objectives
• E) the amount and location of display space

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Definitions:

Base Salary

The initial rate of compensation that an employee receives in exchange for services, not including additional bonuses or benefits.

Retail Store

A business establishment that sells goods directly to the public for personal or household consumption.

Commission

A fee paid to an agent or employee for transacting a piece of business or performing a service, especially a percentage of the total amount of business transacted.

Full-Service Broker

A financial services professional who provides a wide range of investments advice and management, including research and personalized advice.