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Morice Industries Inc

question 2

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Morice Industries Inc. has developed a new injection mold, model IA-05, that is designed to offer superior performance to a comparable injection mold sold by Morice's main competitor. The competing injection mold sells for $54,000 and needs to be replaced after 1,000 hours of use. It also requires $7,000 of preventive maintenance during its useful life. Model IA-05's performance capabilities are similar to the competing product with two important exceptions-it needs to be replaced only after 2,000 hours of use and it requires $8,000 of preventive maintenance during its useful life. From a value-based pricing standpoint what is the differentiation value offered by model IA-05 relative to the competitor's offering for each 2,000 hours of usage?

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Definitions:

Dominant Tenement

Property that has the advantage of an easement.

Servient Tenement

The property subject to an easement.

Right-of-Way

The legal right, established by usage or grant, to pass along a specific route through grounds or property belonging to another.

Positive Covenant

A clause in a contract that requires a party to take a specific action or comply with certain conditions.

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