Wyler Logistic Solutions Corporation Has Developed a New Forklift-Model IM-40-That

question 107

Essay

Wyler Logistic Solutions Corporation has developed a new forklift-model IM-40-that has been designed to outperform a competitor's best-selling forklift. The competitor's product has a useful life of 40,000 hours of service, has operating costs that average $1.30 per hour, and sells for $139,000. In contrast, model IM-40 has a useful life of 120,000 hours of service and its operating cost is $0.80 per hour. Wyler has not yet established a selling price for model IM-40.
Required:
From a value-based pricing standpoint what is the differentiation value offered by model IM-40 relative to the competitor's offering for each 120,000 hours of service?

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Definitions:

Overhead

refers to the ongoing business expenses not directly attributed to creating a product or service, including rent, utilities, and administrative costs.

Schedule Flexibility

The ability to adjust work hours or duties to accommodate different needs or preferences, often seen as a benefit in employment.

Commuting Problems

Challenges and issues faced by individuals when traveling between their place of residence and workplace, often involving time, cost, and convenience.

Vision

A foresight or strategic plan that outlines the goals and direction of a business or individual.