For the Channel Manager,the Most Powerful Element of the Marketing

question 37

Multiple Choice

For the channel manager,the most powerful element of the marketing mix for gaining channel member cooperation is:

• A) Product.
• B) Price.
• C) Promotion.
• D) Logistics.
• E) It varies.

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Definitions:

Job Zone 5

A category within the O*NET system indicating occupations that require extensive preparation, including education, job training, and experience.

O*NET Work Importance Profiler

An assessment tool designed to help individuals identify their work values and find compatible occupations.

Little Preparation

The state or condition of having done minimal or no prior preparation or planning for a task or event.

Extensive Preparation

Thorough and comprehensive planning or groundwork done in anticipation of an event or activity.