The Main Channel Management Issue in Product Line Expansion and Contraction

question 31

Multiple Choice

The main channel management issue in product line expansion and contraction strategies is:

• A) To balance trading up and trading down strategies.
• B) Trying to gain channel member support for reshaped product lines.
• C) Getting channel members to participate in product design.
• D) Convincing the channel members to accept a smaller product line.
• E) Speeding up shipments of the new product line so channel members will be able to sell it faster.

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Definitions:

Unilateral Agreement

A unilateral agreement is a contract in which only one party makes a promise or undertakes a performance obligation, while the other party is not legally bound to reciprocate.

Bilateral Agreement

A legally binding contract between two parties or countries involving mutual commitments or trade-offs.

Express Agreement

A contract where the terms and conditions are stated clearly and explicitly, often in written form.

Handwritten Notes

Personal or professional notes written by hand as opposed to being typed or digitally recorded, often used for reminders, memoranda, or informal documentation.