To a Channel Manager,the Elements of the Marketing Mix Do

question 12

Multiple Choice

To a channel manager,the elements of the marketing mix do all of the following except:

• A) They can inhibit the performance of the marketing channel.
• B) They can enhance the performance of the marketing channel.
• C) They are tools for securing channel member cooperation.
• D) They are viewed as resources for the channel manager.
• E) They do not affect the performance of other channel members.