Examlex
Which of the following is most likely to have the effect of moving price points downward for a product category?
Language
A system of sounds that convey meaning because of shared grammatical and semantic rules.
Cognitive Heuristic
Mental shortcuts or rules of thumb that simplify decision making, often leading to a quick but potentially inexact conclusion.
Representativeness
A cognitive heuristic in which an individual categorizes a situation based on how similar it is to a typical case from that category.
Anchoring
A cognitive bias in decision-making and information-processing where an initial piece of information serves as a reference point for judgments and decisions that follow.
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