Which of the Following Is Not a Potential Reaction by Channel

question 19

Multiple Choice

Which of the following is not a potential reaction by channel managers to a manufacturer's cut in price?

• A) The price cut may decrease sales volume and profits.
• B) The price cut may affect the product's quality image, so channel managers may become reluctant to deal with the product.
• C) Channel managers may be concerned about the image of their own firms.
• D) They may be concerned about a loss of inventory value.
• E) Channel managers may be concerned about future pricing policies.

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Definitions:

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Levinson

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