Which of the Following Is a Possible Channel Member Reaction

question 10

Multiple Choice

Which of the following is a possible channel member reaction to a manufacturer-initiated price cut?

• A) They will expect price cuts to reduce sales volume.
• B) They may resent the reduction in their margins that may result from the price cut.
• C) They will discontinue carrying the product.
• D) They may have to cut the prices of other products they carry.
• E) They may be concerned about complaints from customers.

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Definitions:

Preventive

Pertaining to the action taken to decrease the chance of getting a disease or condition.

Psychological Disorders

Patterns of behavioral, cognitive, or physical symptoms that impact multiple areas of life, often associated with distress or impairment in functioning.

Humanistic

A psychological perspective focusing on individual potential and stress on the importance of growth and self-actualization.

Environment

The setting or situation in which a human, animal, or vegetation dwells or carries out their activities.