Which of the Following Is Not a Factor That Should

question 26

Multiple Choice

Which of the following is not a factor that should normally be included in developing pricing strategies?

• A) Internal cost considerations
• B) The target markets
• C) Competition
• D) Needs of channel members
• E) Consumer income

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Definitions:

Demand Variations

Refers to fluctuations in the market's desire for a product or service over time, often influenced by factors like seasonality, trends, and economic conditions.

Services Marketing

Services marketing is the promotion of intangible offerings that differ from physical products, focusing on service quality, customer relations, and experience management.

Four Ps

A marketing mix model that includes Product, Price, Place, and Promotion as key components to consider in marketing strategies.

Intangible Nature

Refers to the non-physical qualities or characteristics of services and goods, like brand image or customer experience.