The Underlying Concept Behind the Push Promotional Strategy Is

question 28

Multiple Choice

The underlying concept behind the push promotional strategy is:

• A) Manufacturer dominance of promotion, especially national advertising.
• B) Using power to "force" acceptance of products by channel members.
• C) Using massive advertising to get consumers to push retailers into selling certain products.
• D) Securing mutual effort and cooperation between manufacturers and channel members in the use of promotion.
• E) Signaling the consumer that this is a product they must have.

---

Definitions:

Provincial Legislatures

The law-making bodies in the provinces of a country, responsible for creating laws and policies applicable within their respective provinces.

Charter of Rights

A document that guarantees and protects individual liberties and rights within a specified territory or nation.

Notwithstanding Clause

A legal provision indicating that certain statements in a contract may override or prevail over other clauses within the same contract or other legal documents.

Free Speech

The right to express one's opinions and ideas without fear of government interference or legal sanction.