Which of the Following Is a Common Abuse of Cooperative

question 27

Multiple Choice

Which of the following is a common abuse of cooperative advertising money by retailers?

• A) Poor promotional planning.
• B) Retailers not agreeing to branding strategy of manufacturer.
• C) Retailers buying newspaper space at rates lower than what they bill manufacturers.
• D) Not setting up point of purchase displays properly.
• E) Resisting manufacturer control over the advertising campaign.

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