Consider the following information regarding the forecast returns of The Chocolate Company Ltd: 
The standard deviation of The Chocolate Company Ltd is:
Definitions:
Competitive Analysis
The process of identifying key competitors and evaluating their strategies, strengths, and weaknesses to establish a competitive advantage.
Competitors
Other businesses or individuals offering similar products or services in the same market, competing for customers.
Target Market
Identifies the specific group of consumers at which a product or service is aimed.
Price/Quality Relationship
The perceived value of a product based on its cost compared to its quality, influencing consumer purchasing decisions.
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