According to the Text,one of the Most Effective Ways of Monitoring

question 53

Multiple Choice

According to the text,one of the most effective ways of monitoring the results experienced by channel members in the use of a logistics program is:

• A) To use the grapevine.
• B) To rely solely on the sales force.
• C) To conduct a survey of a sample of channel members.
• D) To perform a sales analysis.
• E) Analyze orders that are placed by channel members.

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Definitions:

Entire Industry Supply

The total quantity of a specific good or service that is available to consumers from all producers in a particular industry.

Demand Curve

A graph showing the relationship between the price of a good and the quantity demanded, typically downward sloping to the right.

Corporate Hierarchy

A structure in corporations that defines the levels of authority, roles, and responsibilities from top management to lower-level employees.

Natural Monopoly

A natural monopoly occurs when a single firm can supply the entire market at a lower cost than could be achieved by multiple firms due to economies of scale.