Examlex
It is the __________ of services that makes them more difficult to differentiate from each other than products.
Operant Conditioning
A way of changing the force of a behavior using rewards or penalties as influencing factors.
Shaping
A method in behavioral psychology where reinforces guide an organism's behavior towards a desired goal through successive approximations.
Successive Approximations
A behavioral training process that rewards actions that progressively more closely resemble the desired behavior.
Generalization
The tendency to respond in the same way to different but similar stimuli.
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