The Difference in Approach and Emphasis Used to Market Services

question 25

Multiple Choice

The difference in approach and emphasis used to market services as opposed to tangible goods will be evident in the firm's:

• A) Product strategy.
• B) Price strategy.
• C) Promotion strategy.
• D) Distribution strategy.
• E) All of the above.

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Definitions:

Logistics Plans

Detailed strategies to manage the efficient movement and storage of goods, services, and related information from point of origin to consumption.

Functional Plan

a detailed description of how specific tasks or functions will be executed within a project or organization to achieve set objectives.

Corporate Strategy

Involves the overarching plans and objectives a company adopts to achieve competitive advantage, growth, and sustainability.

Tactical Plan

A short-term strategy designed to address specific goals, often as part of a broader strategic plan.