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The diagram below shows demand and cost curves for a monopolistically competitive firm.
FIGURE 11- 3
-Consider an example of the prisoner's dilemma where 2 firms are making sealed bids on a contract and each firm is allowed to bid either $100 or $180.If both firms bid the same price,the job is shared equally and each firm earns half the value of its bid.Otherwise the lowest bidder wins the contract and receives the full value of its bid (and the other bidder earns zero) .The non- cooperative outcome in this situation is
Substitution Effect
occurs when consumers replace more expensive items with less costly alternatives as their relative prices change.
Diminishing Marginal Utility
A concept in economics stating that as a person increases consumption of a product, there is a decline in the marginal utility (satisfaction or benefit) that person derives from consuming each additional unit of that product.
Calorie Counts
The measurement of energy provided by food and drink, important for managing dietary health and weight control.
Consumer Behavior
The study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires.
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