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The diagram below shows an AD/AS model for a hypothetical economy.The economy begins in long-run equilibrium at point A.
FIGURE 24-3
-Refer to Figure 24-3.A negative shock to the economy shifts the AD curve from AD1 to AD2.At the new short-run equilibrium,the price level is ________ and real GDP is ________.
Profit Margin Percentage
A financial metric that measures the amount of net income earned with each dollar of sales by comparing net income and net sales.
Marketing Mix
A set of controllable marketing tools—product, price, place, and promotion—that a company uses to pursue its marketing objectives in the target market.
Target Market
A specific group of potential consumers at whom a company aims its products and services, identified through variables such as demographics, behaviors, and needs.
Micromarketing
Marketing efforts focused on a narrowly defined audience segment, offering highly personalized products or communication to meet unique needs.
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