The Price Charged for Access to an Uncongested,excludable,non-Rivalrous Good Should

question 110

Multiple Choice

The price charged for access to an uncongested,excludable,non-rivalrous good should be ________ because ________.

• A)positive; consumers receive a positive marginal benefit from consuming the good
• B)positive; marginal cost and marginal benefit for this good are both positive
• C)positive; more than one person can consume this good at the same time
• D)zero; it is inefficient to exclude people from consuming this good once it has been supplied
• E)zero; the marginal benefit of the last unit consumed is zero

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Definitions:

Target Market

The specific group of consumers at which a product or service is aimed.

Marketing Program

A cohesive plan that integrates various promotional tools and strategies to communicate with a target audience and achieve marketing objectives.

Place Strategy

Part of the marketing mix, focusing on the distribution channels and locations where a product or service is made available to the target market.

Unilever

A multinational corporation that produces numerous consumer goods, including food, beverages, cleaning agents, and personal care products.