The diagram below shows the demand curve and marginal cost and marginal revenue curves for a new heart medication for which the pharmaceutical firm holds a 20-year patent on its production and sales.This protection gives the firm monopoly power for the 20 years of the patent. 
FIGURE 10-6
-Refer to Figure 10-6.Assume this pharmaceutical firm charges a single price for its drug.At its profit-maximizing level of output,it will generate a deadweight loss to society represented by
Definitions:
Clients
Individuals or organizations that use the professional services or advice of another person or group.
Legitimate Power
Authority that is recognized and accepted by others within an organizational or societal structure, typically granted through a formal role or position.
Coercive Power
The ability to force someone to do something against their will, using threats, punishment, or control.
Reward Power
The ability of an individual or entity to influence others' behavior by controlling the allocation of rewards such as bonuses, promotions, or praise.
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