Market Segments Are Groups Of

question 79

Multiple Choice

Market segments are groups of:

• A) customers within a market that can be different from each other on the basis of their distinct attributes and specific demands.
• B) companies within a market that produce similar goods or services which are close substitutes of each other.
• C) companies that follow a similar business model and cater to the needs of similar customers.
• D) closely related industries.
• E) large companies that are in a position to determine industry price.