_____ Arise When a Customer Invests Time, Energy, and Money

question 67

Multiple Choice

_____ arise when a customer invests time, energy, and money shifting from the products offered by one established company to the products offered by a new entrant.

• A) Overhead costs
• B) Incremental costs
• C) Marginal costs
• D) Opportunity costs
• E) Switching costs

---

Definitions:

Subject Matter Expert

An individual with deep understanding and expertise in a specific field or topic.

Free Rider

An individual who benefits from resources, goods, or services without paying for them or contributing to their provision.

Blue-Collar Worker

A term used to describe employees who perform manual labor, typically in industrial or maintenance sectors.

Stability Strategy

A corporate strategy focused on maintaining current operations without significant growth or reduction, aiming to preserve the existing business model and market position.