Subdividing a Market into Distinct Subsets of Customers According to Their

question 49

Multiple Choice

Subdividing a market into distinct subsets of customers according to their needs and the way they buy and use a product or service is

• A)product diversification.
• B)positioning.
• C)market segregation.
• D)market penetration.
• E)market segmentation.

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Definitions:

Red Bone Marrow

The type of bone marrow that is involved in the production of red blood cells, white blood cells, and platelets.

Antigens

Substances or molecules that, when introduced into the body, trigger an immune response leading to the production of antibodies.

Cytokines

Small proteins important in cell signaling, with roles in the immune system, including mediating and regulating immunity, inflammation, and hematopoiesis.

Allergy

A condition in which the immune system reacts abnormally to a foreign substance.