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What is the best definition of goodwill?
Contingency Plan
A strategy or plan prepared in advance to deal with possible future emergencies, changes, or unexpected events.
Situation Analysis
An assessment of an organization's current situation and external environment, used to identify strengths, weaknesses, opportunities, and threats (SWOT).
Market Conditions
The various factors and influences that affect the supply and demand of products or services within a market.
BCG Matrix
The BCG Matrix is a strategic business tool developed by the Boston Consulting Group to help organizations prioritize and manage their diverse product portfolio through categorization as stars, question marks, cash cows, or dogs based on market growth and market share.
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