Subdividing a Market into Distinct Subsets of Customers According to Their

question 49

Multiple Choice

Subdividing a market into distinct subsets of customers according to their needs and the way they buy and use a product or service is

• A)product diversification.
• B)positioning.
• C)market segregation.
• D)market penetration.
• E)market segmentation.

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Definitions:

Predetermined Overhead Rate

A projected rate employed to assign manufacturing overhead expenses to particular products or job orders, utilizing a defined activity base for allocation.

Job-Order Costing System

A method of cost accounting in which costs are assigned to specific jobs or orders, used in manufacturing custom products or services.

Gross Margin

The difference between revenue and cost of goods sold, which represents the percentage of sales revenue that exceeds the cost directly associated with the production of goods sold.

Automated Jointer

A machine tool used in woodworking operations to flatten or straighten the edges of wood pieces, operated with minimal human intervention.