The Limitations of a BCG Matrix Include All of These

question 80

Multiple Choice

The limitations of a BCG Matrix include all of these except

• A)other variables such as size of market and competitive advantage are not considered.
• B)not reflecting divisional or industry growth over time.
• C)viewing every business as a star,cash cow,dog or question mark can be an oversimplification.
• D)requiring at least three years' worth of data.
• E)not allowing a company to be classified as somewhere in between two categories.

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