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Unrelated Diversification May Be an Especially Effective Strategy When an Organization's

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Unrelated diversification may be an especially effective strategy when an organization's basic industry is experiencing increasing annual sales and profits.


Definitions:

Free Purple Seat Cushion

A promotional item or gift, specifically a seat cushion produced by the company Purple, offered at no cost to customers as part of a marketing strategy.

Allegra Allergy Medication

A brand of antihistamine used to treat symptoms of allergies, such as sneezing, itchy and runny nose, and itchy throat or eyes.

Premium

An amount paid in addition to a standard price, often for a service or product considered to be of higher quality or with added features.

Personality

An individual’s characteristic patterns of thought, emotion, and behavior, together with the psychological mechanisms behind those patterns.

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