Examlex
Trade openness and the liberalization process,along with increasing numbers of MNCs from the non- Western world,have changed the nature of competition in the world market.
Self-Expression
The process of expressing one's thoughts, feelings, or ideas, particularly in ways that are personal and unique to the individual.
Country Segmentation
The process of dividing countries into segments based on various criteria like economic status, culture, or consumer behavior to tailor marketing strategies.
Similarity
The state of being alike or sharing common features.
Needs And Wants
Fundamental psychological or physical requirements (needs) versus desires or aspirations (wants) that motivate consumer behavior.
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