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Discuss the Five Steps Involved in Performing an IFE Matrix

question 54

Essay

Discuss the five steps involved in performing an IFE Matrix.


Definitions:

Premiums

Items or services received for free or at a low cost as an incentive to purchase a product or service, or an additional cost for higher-quality services or products.

Deals

Offers or discounts provided by businesses on products or services to attract customers and increase sales.

Loyalty Program

A rewards program offered by a company to customers who frequently make purchases to encourage continuous buying.

Sweepstakes

A promotional drawing in which prizes are given away at no charge to the participants.

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