Is Not a Basic Mission of a Competitive Intelligence Program

question 76

Multiple Choice

is not a basic mission of a competitive intelligence program.

• A)To identify areas where competitors are vulnerable and to assess the impact strategic actions would have on competitors
• B)To identify potential moves a competitor might make that would endanger a firm's position in the market
• C)To provide a general understanding of an industry
• D)To identify industry executives who could be hired by the firm
• E)To provide a general understanding of a company's competitors

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Definitions:

Gross Sales

The total sales revenue from goods or services before any deductions for returns or discounts.

Direct Expense

Expenses that can be directly attributed to the production of specific goods or services, such as materials and labor.

Sales Salaries

Compensation paid to employees directly involved in the sales function of a business, typically comprising both base salary and commissions.

Administrative Expense

Expenses related to the general operation of a business, including salaries of executive personnel, accounting and legal services, and insurance.