Which of These Examples of a Mission Statement's Focus Area

question 100

Multiple Choice

Which of these examples of a mission statement's focus area is not effective?

• A)Starbucks focuses on the café experience rather than coffee.
• B)Union Pacific focuses on transportation rather than railroads.
• C)Exxon/Mobil focuses on oil and gas rather than energy.
• D)Universal Studios focuses on entertainment rather than movies.
• E)AT&T focuses on communication rather than telephones.

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Definitions:

Ethics

A branch of philosophy dealing with what is morally right or wrong, encompassing moral principles that govern an individual's behavior or conducting an activity.

Law

A set of guidelines established and implemented by societal or government bodies to control conduct.

Society

A group of individuals living together in a more or less ordered community with shared laws, traditions, and values.

Sarbanes-Oxley Act

A United States federal law enacted in 2002 to protect investors by improving the accuracy and reliability of corporate disclosures.