Which of These Basic Questions Should a Vision Statement Answer

question 32

Multiple Choice

Which of these basic questions should a vision statement answer?

• A)What do we want to become?
• B)Who are our competitors?
• C)What is our business?
• D)Why do we exist?
• E)Who are our employees?

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Definitions:

SPIN Approach

A sales technique that focuses on Situation, Problem, Implication, and Need-Payoff questions to understand a prospect's needs and sell more effectively.

Fourth Category

A classification term that could refer to the additional grouping in a set, often used when items are divided into several distinct types.

Need-Payoff Question

A sales technique question that aims to make the customer articulate the benefits of solving a problem, emphasizing the value of the proposed solution.

SPIN Approach

A sales technique that involves asking Situation, Problem, Implication, and Need-payoff questions to better understand customer needs.