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In formulating and evaluating strategies,leadership has a vital role to play.
Persuasive Message
A communication intended to influence the attitudes, beliefs, or behaviors of others by using specific techniques and appeals.
Rhetoric
The art or skill of effective communication and persuasion through the use of language.
Persuasive Process
A method of communication aimed at influencing the attitudes, beliefs, or behaviors of others.
Attitude Inoculation
A technique used to make people resistant to attempts to change their attitudes by first exposing them to small arguments against their position.
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