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and are external forces transforming business and society today.
Target Market
The group of customers toward which an organization has decided to direct its marketing efforts.
Authority
The power or right to give orders, make decisions, and enforce obedience.
Customer-Oriented
An approach or strategy in business that focuses on creating a positive experience for the customer, prioritizing their needs and satisfaction.
Solution-Centric
A strategy or approach focused on providing solutions to problems or meeting specific customer needs rather than on the product itself.
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