Specific Results an Organization Seeks to Achieve in Pursuing Its

question 23

Multiple Choice

Specific results an organization seeks to achieve in pursuing its basic mission are

• A)strategies.
• B)rules.
• C)policies.
• D)mission.
• E)objectives.

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Definitions:

Page Principle

A set of guidelines in public relations that emphasize the importance of truth, action, and public interest in maintaining a positive corporate image.

Burson-Marsteller

A leading global public relations and communications firm known for its strategic approach in managing corporate and crisis communication.

Big Tobacco Companies

Refers to large corporations that manufacture and market tobacco and related products globally.

4 Minute Men

A group of volunteers utilized by the United States government during World War I to deliver short pro-war speeches to the public.