When a Company Targets a Certain Segment or Niche, and Tries

question 52

True/False

When a company targets a certain segment or niche, and tries to be the low-cost player in that niche, it is pursuing a broad low-cost strategy.

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Definitions:

Club Memberships

Subscriptions or enrollments in organizations or services that offer exclusive benefits, rewards, or access to members.

AIO Categories

Categories in consumer behavior research that stand for Activities, Interests, and Opinions, used to segment consumers based on psychological and behavioral criteria.

Target Audience

A specific group of people identified as the intended recipients of an advertisement, product, or campaign, based on various demographics or interests.

Psychological Characteristics

Attributes of the mind that influence behavior, perceptions, and emotions, shaping an individual’s personality.