A Company That Follows the _____ Strategy Customizes Its Offering

question 55

Multiple Choice

A company that follows the _____ strategy customizes its offering to a particular niche in order to outsell its rivals.

• A) focused differentiation
• B) broad low-cost
• C) market standardization
• D) rapid growth
• E) stuck in the middle

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Definitions:

Cognitive Dissonance Theory

The theory suggesting that experiencing conflict between beliefs and behaviors leads to discomfort, which individuals strive to reduce by changing their beliefs or behaviors.

Practicing Safe Sex

Engaging in sexual activities in a manner that reduces the risk of transmitting or acquiring sexually transmitted infections and unwanted pregnancies.

Selena

A late American singer known for her impact on music, particularly within the Tejano genre, and her influence on Latino culture.

Presentation Style

The method or manner in which information is shown or delivered to an audience.