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The days' sales uncollected ratio is used to
Mass Affluent
Individuals with a significant amount of disposable income, though not wealthy by traditional standards, making them a target for certain luxury goods and financial services.
80/20 Rule
A theory that suggests that 20 percent of heavy users account for 80 percent of the total demand.
Heavy Users
Consumers who use or purchase a product or service much more frequently than average users.
VALS Framework
A psychographic segmentation tool used to categorize consumers into eight distinct types based on their lifestyles, attitudes, and values.
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