A Market Growth Factor That Explains Customers' Perceptions of a New

question 6

Multiple Choice

A market growth factor that explains customers' perceptions of a new product as better at satisfying their needs than the product it replaces is called:

• A) complexity
• B) relative advantage
• C) compatibility
• D) trialability
• E) observability

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Definitions:

Performance Measures

Quantitative or qualitative indicators used to evaluate and track the efficiency, productivity, or success of an individual, team, or organization's outputs.

Deficient

Lacking in some necessary quality or element; insufficient or inadequate.

Contaminated

Refers to substances that are impure or polluted, often posing a risk to health or the environment.

Performance-Based Pay

A compensation strategy that ties a portion of an employee's pay directly to their performance or achievements, incentivizing high performance.