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When a first mover does not have complementary assets, barriers to imitation are high, and there are several capable competitors, the first mover should:
Marginal Cost
The cost added by producing one additional unit of a product or service.
Recycling
Recycling is the process of converting waste materials into new materials and objects, aiming to reduce the consumption of fresh raw materials and minimize environmental impacts.
Marginal Social Benefit
The additional benefit to society from the production or consumption of one more unit of a good.
Immunize
To provide protection against a disease through vaccination or to safeguard an investment against interest rate fluctuations.
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