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What are the levers that operate at a mechanical advantage called?
Product-related Segmentation
The process of dividing a market into distinct groups based on specific product characteristics or consumer preferences for products.
Geographical Segmentation
Dividing an overall market into homogeneous groups on the basis of their locations.
Secondary Data
Information that has been previously collected for another purpose but is being utilized for a new research study or analysis.
Government Publications
Documents and reports published by the government, ranging from legislation, policy papers, to statistical data.
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